Frequently
Asked Questions
"What is a focus group?”
A focus group is a selected group of people offering their
opinion or attitude towards a particular product, service or
concept. Participants are seen as an important tool for
acquiring feedback and are encouraged to answer questions and
interact with other group members. The interview is conducted
by a trained moderator and sometimes involves testing a new
product before it is made available to the public.
“If I have asked to be on the ‘Do-Not-Call list’ why am I
still receiving phone calls?”
Telephone market research focuses on conducting public opinion
services while telemarketers are simply trying to sell a
product or service. Under the TCPA, non-commercial and
research based calls are implicitly exempted.
“Today,
many people do not have landlines and instead are using cell
phones. How are you gathering an accurate sample if you do not
call cell phone numbers?"
Most analyses have found no differences in data quality
between cell phone and landline samples.
Response rates in landline samples are similar to that of cell
samples, and both have similar level of respondent cooperation.
While the cell-only population represents some demographics
stronger than others, the absence of this group from
traditional telephone surveys has only a minimal impact on
results.
