Focus
Groups:
8-12 people with defined characteristics gather together for a
discussion on the marketing issues, led by a trained
moderator. This method works well in the fact-finding
stage, for generating ideas and for evaluating products or
concepts, which need to be experienced or discussed. The
information gathered is qualitative and not representative of
the entire population. Proper sample definition and
selection is critical.
Great
Lakes Marketing offers focus group moderation as part of our
full-service marketing research capabilities. Lori
M. Dixon, Ph.D., is an experienced and skilled focus group
moderator. Dr. Dixon is available to discuss your
qualitative marketing research needs with you and make
appropriate recommendations to answer your marketing
information needs.
Focus
Groups at Our Office:
Great
Lakes Marketing's new offices
contain a brand new, state-of-the-art focus group facility
and viewing area. All focus groups are videotaped,
and video and audio copies can be provided to you in DVD
format if desired.
Our focus group facility also allows for
remote viewing of our focus groups live from anywhere in
the world. We also offer videosteaming through
FocusVision to allow your clients to view the focus groups
live when they cannot travel. If you are interested
in this service, it can be arranged by contacting our
office, or you can call FocusVision directly at
1-800-433-8128 (North and South America) or +44 1892
521075 (Europe, Middle East, Africa, or Asia).
We also have a trained and experienced
focus group moderator available, or you are welcome to
provide your own group moderator. Meals and snacks
can be catered for respondents and observers.
Focus Groups Off-site:
Our
staff can arrange focus groups to take place in the cities
of your choice. Our moderator has facilitated off-site focus groups
around the country with great success.
Recruiting
Recruiting can be done by
our central location interviewing staff for both on-site
or off-site focus groups. All selected respondents
that we recruit will receive follow-up contact to insure
an adequate show rate.
We recruit
from the following areas for focus groups and pre-recruited study
research respondents:
