Mark
A. Iott (Project Director):
Principal;
over thirty-five years marketing research experience with
Great Lakes Marketing.
Project
Director for national surveys, statewide polls and public
opinion studies. Created national mail and telephone
research survey panels for specialized industries.
Bachelor
of Business Administration and MBA, University of Toledo.
Vita
Of Mark A. Iott
Research
Studies Director. Associated
with Great Lakes Marketing since 1969 as a marketing
research analyst and consultant.
Currently
a principal and serving as President of the company.
Served as Operations Manager from 1974 to 1985 and as an
analyst and project manager from 1969 to 1974.
Master
of Business Administration; University of Toledo
Major
in Marketing
Bachelor
of Business Administration; University of Toledo
Major
in Marketing
Assists
industrial, consumer and automotive aftermarket clients with
primary market research studies using survey research
methods. Extensive experience working with clients in
industrial (business-to-business) markets and the automotive
aftermarket industry. Expertise developing data
collection methodologies for unique product offerings.
Responsible
for the design, implementation and analysis of quantitative
and qualitative studies. Experienced in using
statistical analysis tools for working with survey research
data.
Consulting
responsibilities include: working directly with clients to
define the marketing problem, establish research goals and
objectives, recommend the appropriate research methodology
and design studies, implement and coordinate field work,
data tabulation, in-depth analysis and report writing. The
tasks at Great Lakes Marketing have presented many
opportunities for establishing one-to-one working
relationships with clients to assist them with their
research and consulting needs on an on-going basis.
Areas
of market research experience include: consumer sector
products and services; automotive and the auto aftermarket;
industrial, commercial and residential construction
products; communications; packaging; financial institutions;
advertising research; and the health care industry, to
mention a few.
Developed
unique survey research capabilities to conduct marketing
research for the automotive aftermarket based on a
nationally representative sampling resource covering the key
distribution and installer market segments of the
traditional automotive aftermarket. This sampling
resource for the automotive aftermarket distribution system
provides a cost efficient and nationally representative
means of conducting primary survey research among the key
aftermarket distribution channels.
Membership
In Professional Associations
· American
Marketing Association
· Market
Research Association
· Chamber
of Commerce
· Better
Business Bureau
