Mission:

Great Lakes Marketing is a full service marketing research and consulting firm.  We exist to provide our clients timely and insightful information so they can achieve their marketing objectives of creating and selling products that meet the needs and wants of their target market. We accomplish this through our core values of:

·    Committing to fully understand and accurately report the information provided by respondents

·    Having the utmost respect for the privacy of our respondents and the confidential nature of the data we obtain

·    Creating research methodologies that collect valid and reliable data

·    Fostering a work environment that empowers all employees to make decisions that have a positive impact at all touch points

Vision:

For our clients to have complete confidence in our strategic recommendations and comfort knowing that our findings are accurate representations of their marketplace, to earn the respect of our respondents by recording their opinions and behaviors accurately and in an unbiased, confidential manner and to be an organization that attracts and retains quality personnel who share this vision.