A heart For Business:
BBB Podcast
In this episode of the BBB Heart for Business podcast, host Laane Monts and Fred LeFebvre sit down with Lori Mitchell Dixon, PhD, President of Great Lakes Marketing Research. Lori shares her inspiring journey from high school secretary to owner of a nationally recognized marketing research firm—all before age 25. She discusses the science behind smart marketing decisions, the importance of consumer insights, and how GLM's AskToledo.com panel is reshaping how businesses test products and gather feedback.
Making Connections
Perception, past experiences, and exposures are the great marketing divide.
Landline Phones – Going Extinct?
Remember the days when the phone rang, and everyone in the household rushed to answer the call?
No New Normal
Consumers got a taste of having more power over place and time, and they will not easily go back to their old ways.