Andrew joined Great Lakes Marketing in 2019 and serves as Senior Manager of Strategic Research, leading complex research initiatives for public sector clients, including community studies across the country. He directs all phases of project execution, from study design through analysis and reporting, ensuring findings are accurate, actionable, and aligned with client decision-making needs. Andrew brings a strong background in consumer insights, analytics, and research methodology, with experience translating complex data into clear, strategic recommendations. He also plays a key role in strengthening GLM’s research capabilities, including management of the firm’s proprietary consumer panel and advancement of data collection and analysis approaches to improve targeting, response rates, and overall study performance.